Look, another one of my husband’s project ideas: Quify. It’s a short cut for “Quicker for you” and was developed as a tool to document his (work) productivity. The development is still in early stages, but the logo is done. To challenge myself, I tried to handletter the wordmark. Jump to see the process.
Oh, you’re here! Great!
These are some quick scribbles to define the direction:
I chose some of them to refine some further:
Until I came to this one:
Every time, I try myself in handlettering, I am overwhelmed by the sheer endless possibilties a word or even “just” a letter can look. Even if tied down to a specific type style, the amount of options how a letter can look, how it interacts within the word or even sentence, (not even including colours or textures or other “decorations”) is staggering. And the devil (or rather the beauty) lies in the detail. I have the utmost respect for letterers and font designer for their incredible sense of the characteristics of typography. Even more after giving handlettering a try myself.
Here, this the Quify logo after vectorising:
Apart from the visual qualities of handlettering, there is an artform in setting the paths and handles nice and tidy. Unfortunatley, I haven’t been schooled in that and if I’d chose to do more of this, then I’d dearly would love to talk/learn from the designers. Anyway, here I tried to keep the amounts of points as low as possible and the handles clean and “straight” (where possible). It’s a time consuming process. Looking at it, I always see things that need changes. The roundness of the “Q” looks too wobbly and seems slightly out of perspective (gosh, I even lack the right vocabulary, shame on me!) As do some of the other letters… It would be cool to give this logo to someone who knows his/her sh*t and see where & how they’d optimise the visual.
And finally a couple of applications