Super Achievers: Paris
Agency: goodfolk (the church, Auckland)
Every once in a while, there pops up a project that allows you to stray from the framework of corporate design and do something different. So did this project. Being an internal sales incentive for gen-i staff (they could win a holiday to the portrayed destinations: Paris, Sentosa, Queenstown), this incentive could be branded completely independent from gen-i’s brandbook. I did the branding, illustrations, website design (where the sales-people could see there scores during the course of a year and got fed with juicy images and information about the main prize), monthly email newsletters and posters.