Clive Hair Clinics

Agency: BTL

Clive Hair Clinic needed a brand revamp to bring it into a more modern form, without losing the significant brand recognition and equity that has been built up over many years treating thousands of clients. The new logo is now lighter, more elegant and modern yet it still conveys authenticity, professionalism and strength. The formal qualities of the old logo (square) are subtly incorporated by the 2 lines and the white background that’s only visible if needed.

This project was supremely managed by the folks at BTL and it was very rewarding working on it. I’m adding some of the rejected layouts to this presentation too, just because it’s always the most fun part of my job: the initial creation of ideas!

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