A new project in the commercial project section! And it’s about illustration for 6 beer labels. Can it get any better? Jump right to the Standing Spoon project page or read on to see more.
Let me tell you from the beginning: this project still breaks my heart. So much blood, sweat and tears went into the startup of this microbrewery. So much love, passion and courage. But in the end, they didn’t make it and had to cut the cord (at least for now) after the launch of the first of 6 planned “launch” beers. Not because of a lack of demand but because of technical problems in production.
Caroline and Ondrej Novak asked me to design/illustrate the labels for the first 6 brews they planned to launch with. The 6 beers were:
1) “Tall, Dark & Alt”, a german Alt beer,
2) “All Terrain”, a german Koelsch beer,
3) “Second Breakfast”, a wheat beer,
4+5)”Bohemian Day” + “Bohemian Night”, 2 versions of a Czech Lager beer and
6) “Blondes Have More Fun” (I can’t remember what kind of beer that was…).
Despite having very definite ideas (taste, colours, ingredients, carbonation etc.) for each final product, the process was still unrefined and was intended to be explored along the way. Playing on this “raw” quality, the “planning phase” of a project, we decided to give the first 6 labels a handmade, rough feel. It was an incredibly rewarding, fun, passionate project to work on.
And here are some images of the development